Featured Story
08/17/18 4:30pm
COURTESY PHOTO Percocet and Oxycodone were commonly prescribed pain medications.

COURTESY PHOTO Percocet and Oxycodone were commonly prescribed pain medications.

BY SABINA REBIS, M.D. AND JOSEPH P. SHAW 

Most know the game of “Telephone:” Children sit in a circle, one whispers a phrase into another’s ear, then that person whispers it to the next, and so on. The phrase travels around the circle, a hand cupped over one ear at a time.

Then the phrase returns to the first child, who usually disintegrates into giggles at the nonsense of a recycled sentence mangled by misinterpretation.

But what happens when that game of “Telephone” becomes metaphorical — in the context of marketing and medicine? (more…)