BY SABINA REBIS, M.D. AND JOSEPH P. SHAW
Most know the game of “Telephone:” Children sit in a circle, one whispers a phrase into another’s ear, then that person whispers it to the next, and so on. The phrase travels around the circle, a hand cupped over one ear at a time.
Then the phrase returns to the first child, who usually disintegrates into giggles at the nonsense of a recycled sentence mangled by misinterpretation.
But what happens when that game of “Telephone” becomes metaphorical — in the context of marketing and medicine? (more…)